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One task that Our Lord Jesus left to us is to evangelize.
Saint John Paul II once stated:
“No believer in Christ, no institution of the Church can avoid this supreme duty: to proclaim Christ to all peoples.”
The way we do this can look differently. Many of us are now using social media to proclaim the Gospel. One of the most effective ways to use social media is with Instagram. And the method that is reaching the largest audience on Instagram right now is the “reels” option.
We want to encourage you to use this tool and resource! In fact, we created a free “cheat sheet” for you . . .which you can get right here:
Why use Instagram Reels for a Catholic Ministry or Business?
1. Reels are a great way to communicate to others the mission of your ministry or business.
Quick Tips: Make sure your reel fits under at least one of these categories:
And don’t forget to add a call to action!
Do you want viewers to sign up for your email list? Follow you on Instagram? Donate to your ministry? Share your reel? Make sure you end and state in your caption a call to act!
We have ideas to help you start brainstorming how a reel could work for your blog, ministry or business! Here are some ideas:
My Secret Strategy to Planning
- the Perfect Catholic Wedding
- the perfect lesson plan on the Sacraments/Saint feast days/virtue
- the perfect online retreat
4 Questions to ask before
- signing on with an adoption agency
- seeking fertility treatment
- planning your Catholic wedding
- creating a prayer space in your home
These are just 2 of the 10 ideas we have for you in our free download:
Catholic Marketers and Social Media experts agree, using Instagram reels to set hearts on fire for Christ is a good idea.
Emily Ricci, owner of Gloriam Marketing, states
“For ministries who may be hesitant to try Reels, I totally get it. Putting yourself out there in that way requires a lot of vulnerability and humility! I’d encourage you to give it a shot and just try one. It doesn’t have to be perfect, but just adapt something really popular for your audience into a simple video and see what happens! Reels are unequivocally the way to reach the most people right now on Instagram – and isn’t that what you want to do, reach as many people as you can with the message God has placed on your heart?”
2. Reels are fun and we are called to be joyful saints!
This reason is, in part, inspired by Saint Teresa of Avila.
“From silly devotions and sour-faced saints, good Lord, deliver us!”
Saint Teresa of Avila has been quoted to also state, “A sad nun is a bad nun … I am more afraid of one unhappy sister than a crowd of evil spirits … What would happen if we hid what little sense of humor we had? Let each of us humbly use this to cheer others.”
Maria Schuster, a Catholic Virtual Assistant, says this about using reels:
“Through the reels feature, viewers have the opportunity to get to know the person behind the brand! It is a fun way to show your face and share a bit more of your personality. Reels can feel a bit more interactive, even if you don’t want to video yourself! Finally, utilizing reels is a great way to reach a wider audience and evangelize to people you may not have reached through static posts!”
Want a smile and perhaps a giggle? Check out two funny reels made by some of our members!
Alexandra Sullivan from transformourheartsblog has one about the Stages of Interior Life that is so great! Another awesome reel was made by Lindsay Trezza, owner of Just Love Prints during Lent – it was perfect for those of us who were struggling to fast – Fasting on Good Friday Reel.
3. You are doing AMAZING work! More people need to know about it!
Whether you are blogging about how you incorporate your faith in Jesus Christ into your daily life, creating Catholic products or podcasting about the Saints – your are encouraging others to embrace the love of Christ in their lives! This is the most beautiful work we can do as Christians!
Instagram has over 1 billion active users.
The majority of those users are between the ages of 18 and 34.
If you are still not convinced that reels are something you should try, I’ll leave you with words from our resident Instagram expert, Molly Balint:
“It’s rare that I tell my clients to jump in quickly on a new feature that IG rolls out. But Reels are different. Right now, Instagram is favoring Reels. When you create a Reel, it’s not only being seen by your current audience, it’s getting in front of tons of people that don’t follow you—aka NEW people to attract to your account! If your goal is growth on Instagram you should absolutely be using them and prioritizing them in your strategy. And don’t let fear or wanting them to be perfect hold you back! Jump in, imperfectly and go for it! I promise they get easier every time! And it’s an opportunity you don’t want to miss!”
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